The majority of Brits (75%), quite sensibly, distrust the gibberish masquerading as news on social media, a survey has revealed.
According to the interestingly named Edelman Trust Barometer, ‘only’ 25% of the UK’s internet consumers think the content that fills their monitors and phones is reliable, while around two thirds don’t think the likes of Twitter and Facebook are doing enough to combat things like hate speech, bullying and all the rest of it.
Meanwhile, 64% of those quizzed told Edelman that they couldn’t tell the difference between modern fake news and genuine, old-fashioned fake journalism…sorry, genuine, old-fashioned, honest-to-goodness journalism.
And it gets worse for the Twit-Book industrial complex: 64% of the 3,000 people surveyed said they don’t think social media platforms are regulated properly, and 62% said they believe firms are secretly selling users’ data.
Let’s face it: it’s not like these companies have been doing themselves any favours for the last 10+ years, is it?
Edelman UK’s chief executive, Ed Williams, said: ‘The public want action on key issues related to online protection, and to see their concerns addressed through better regulation. Failure on their part to act risks further erosion of trust and therefore public support.’
There was, however, better news for ye olde news mediums. The survey found that trust in print and broadcast media amongst the British public is now at 61%, up 13% on last year, which is a great result for them – and makes it even more of a shame that all the newspapers will be bust and closed within the next few years. Probably.
By the way, if you’re wondering what this Edelman outfit and its barometer are all about (and if it’s to be trusted), here’s some sort of an explanation on its website, which you might enjoy.